Informatica Marketplace helped furnish Nokia Siemens’s Network with a hub for innovative and trusted data integration resources. It also offered Nokia Siemens Network the opportunity to browse through hundreds of blocks to find what the company needs and to request blocks for members inside the ecosystems. Marketplace also gives Assertive Software a unique opportunity to share products such as HIPPO and to list them on the Marketplace and in turn helping organizations such as Nokia Siemens Networks lower their cost of data integration, accelerate time to market, and maximize their return on data.
The Informatica Marketplace is a really valuable resource, immediately introducing Nokia Siemens Networks to customer-centric data integration solutions not otherwise addressed by commercial software.
This EMA ROI Case Study documents the value of the application store concept being implemented by Informatica. It also details the value of Informatica Marketplace in terms of benefits to the CoeurData organization in general and how marketplaces can help companies maximize their development investment, and provide ready-made, go-to-market capabilities that enable them to compete much more effectively than traditional channels.
Third Alternative to Innovation: CoeurData and Informatica Marketplace.
Assertive Software listed their solution HIPPO on Informatica Marketplace. HIPPO received the Informatica Seal of Approval and in no time received several enquiries for the trial version of their product. HIPPO became a recognized solution in the Data Integration industry and extended their footprint in geos with no local presence. Assertive Software was able to collaborate on Informatica Marketplace with other ISVs and has been able to understand the development trends that has enabled to refine HIPPOs product features.
The payoff from our involvement with Informatica Marketplace has been terrific.
AnalytiX Mapping Manager won the Grand Prize in the Marketplace Innovation Drive at Informatica World 2010. As a result, AnalytiX was promoted extensively on the Marketplace. AnalytiX Mapping Manager received several leads through the Marketplace, were able to close several deals and were able to sign up new resellers in geographies where they did not have local presence.
The Marketplace has increased trials of our product and has increased our global footprint.
Informatica Marketplace provided CoeurData with a complimentary software license to develop Undraleu™. The Marketplace has been able to increase awareness of the product among the users, and Undraleu™ has received seven leads ever since it was listed on the Marketplace. Undraleu™ and CoeurData have also been given extensive coverage via social media and through active promotions by the Marketplace. Undraleu™ is now among the most viewed solutions in the Marketplace.
We are glad that our product will gain exposure to Informatica’s large customer and user base.
The team at Informatica Marketplace provided guidance to Grabowski, an independent developer in terms of packaging and promoting his productivity tools. The solutions featured as Blocks on the Marketplace and have since evinced interest from the Informatica user community. The users have provided valuable feedback on the products and Grabowski has been able to incorporate the suggestions to further refine his solutions.
The Marketplace has given me a level of recognition that I could never have imagined.