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BI & Analytics using Social Media Data

Social Business Intelligence is a framework that leverages Informatica technologies and is designed to reflect and suggest the focus shift of business, from transactional data to behavioural analytics models for understanding customer experience and enabling/ideating ways to enhance customer satisfaction.

Posted by:Deloitte
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Sentiment Analyser is a technology framework in the field of Social Business Intelligence that leverages Informatica products. It is designed to reflect and suggest the focus shift of businesses from transactional data to behavioural analytics models. Sentiment Analyser frame work enables businesses to understand customer experience and ideates ways to enhance customer satisfaction.


Framework :

  • Extraction - Extract data from Social Networking sites.
  • Analysis & Classification - Cleanse & Classify unstructured data through machine learning algorithm.
  • Presentation - Map social media data to key business parameters to deduce actionable operations.


Framework is industry focused, and can be applied across industries like FSI (Financial Services Industry), C& IP (Consumer and Industrial Products), LSHC (Life Sciences and Health Care), PS (Public Sector), TMT (Technology Media and Telecommunications), E&R (Energy & Resources).























Methodology :

BI & Analtcs1.png



Business Outcomes :

  • Insightful Brand Analysis.
  • Improved Customer Experience.
  • Benchmarked Performance.
  • Revelation of Market Trends/Opportunities.
  • Sentiment Analysis.

  • Connectivity to social networking data sources.
  • Customer sentiment analytics – text analytics with polarity(positive/negative/neutral) decode outcome.
  • Industry focused and tailored solution.
  • Demo ready based on real data.
  • Interactive and Intuitive Dashboards.

Screenshots :

Brand Analysis

Brand Analysis

Competitive Benchmark

Competitive Benchmark

Market Opportunities

Market Opportunities

Sentiment Analysis

Sentiment Analysis

Operating Systems :

  • Windows 7

Hardware :

  • Any quad core CPU 2.4Ghz or higher
  • 4GB of Ram

ETL tool :

  • Informatica PowerCenter 9.1.0
  • Informatica Power Exchange Adapters for Social Networking sites : Twitter.
  • Informatica Data Quality Identity Match Option : Population for USA.

Databases :

  • SQL server 2005 and above.

Application Development tool :

  • Visual Studio 2005 and above.

Algorithm Implementation :

  • Python 2.6.6
  • Algorithm used : Naïve Bayes, Maximum Entropy.

Dashboard Development :

  • Adobe Flash Builder 4.5 and above.
  • Adobe Flex 4.5 SDK and above.

Support Contacts:

Nimitt Desai
Principal | Technology | Information Management
Direct: 312 486 5830
Mobile: 720 938 6360

Sandeep Kumar Sharma
Specialist Leader | Technology | Information Management
Direct: +1 615-718-1302
India Desk : +91 40 66701302
Mobile :  +91 9000448818

Deloitte Consulting LLP is one of the largest consulting practices in the world. Our services centre on three primary areas—strategy and operations, human capital, and technology—and we serve clients in the following industries: consumer and industrial products, energy and resources, financial services, life science/health care; public sector, and technology, media and telecommunications.

Deloitte's vision is about being the standard of excellence -- which means the first choice for talent and for clients. Deloitte is committed to achieving that standard by being a market leader -- a market leader for talent and a market leader for clients. Market leader is not about being the biggest -- it is about being the first choice.

Deloitte's vision is to lead from the front and continue to be a leading consultancy in each sector and market we choose to practice. Foundational to this, and to everything we do, are our core beliefs, which relate to our people, our clients and our performance.

Deloitte US India office is part of Deloitte Consulting.

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+1 212 489 1600

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+1 212 489 1687

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