The Informatica Cloud Marketo Connector allows users to quickly read and write data from any cloud or on premise data source to Marketo.
Successful marketing depends on great customer data; data that’s clean, accurate and connected. Informatica Cloud solves the data challenge, allowing you to engage with customers better for increased campaign ROI; to connect your Marketo instance with all the data you need - digital, social, mobile and offline; and to provide holistic reporting for greater accuracy. With Informatica, marketers’ can do more with Marketo.
The Informatica Cloud Connector for Marketo allows you to integrate data with Marketo and other SaaS Applications or on premise Applications. The connector performs following operations:
Supported Objects and Task Operations
The table below provides the list of objects and task operations supported by Marketo connector:
Pre-requisites to Install Marketo Connector
You need Marketo sandbox or production account to successfully create a Marketo connection in Informatica cloud. User with administrative privileges is required to fetch Access & Encryption Key values from Marketo portal. The Access and Encryption key are required while creating a connection.